Farid Ahmed

Managing Director – Performance Lab

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phone number  (+971) 0 4242 1000

Farid Bio

Farid is an executive management consultant, with stretching years of achievements in US, UK and the EMEA region in Organization Development, Strategy & Transformation, Structured Finance, Performance

Has won several Global Awards for his contribution and passion in Organization Business Strategy, people and is a noted speaker and panelist in many EMEA & APAC conferences, forums and magazines. A strong executive and leadership assessor, mentor and coach in the government and corporate sectors.

Farid played a crucial role in the restructuring of several government and private sector organizations during Covid-19 and has been assisting organizations back on the growth trajectory since Q1, 2020. Has a rich career history which spans across several industries including semi-government & the big 4 consulting and fortune companies worldwide including: PwC, Nokia, UASC, Emaar, Xpert Learning, IBFI, P&G and Compaq.

He is experienced in transformation initiatives for fortune 500 companies across the globe, alongside implementing performance systems and linking it to total rewards. He has also executed 5 major mergers & acquisitions of companies in the EMEA region.

Farid studied MIS & Strategy in OSU and Cornel in the US and is a passionate BPS, EFPA & Pearson certified organization psychologist. He is married with 2 children and has been in the GCC since 2004.

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